My local Cineworld cinema has a gimmick called D-Box. I call it a gimmick because it adds very little to the movie viewing experience other than a more expensive ticket. Your chair vibrates in time with the action. That is it! Many people enjoy it but I think I’d find it very tiring and nothing more than a very novel idea.
Cineworld are taking their D-Box idea one step further though and adding 4DX. The advert boasts an immersive cinema experience that includes the usual 3D and chair motion but also adds a wind machine, a smoke machine (fog), spraying water, lightening, bubbles (?) and even scent. As the characters smell poo, you too can smell poo!
Some people smiling as their fogged!
This seems like a bad idea. They’re advertising this experience with movies like Jurassic World, The Martian and of course Star Wars: The Force Awakens. As Han…